The targeted municipalities have rich cultural heritage and beautiful landscape which remain in most of the cases unexploited without adequate signposting and available information in English for tourist and hikers. The challenge is to ‘shed light’ to the participating municipalities and make them broadly known for the richness of their nature & culture. Ultimate goal of the project is to improve the tourist product of both targeted areas in order to increase the stays and to prolong them, in benefit to the income of the tourism related companies and the local communities in general.

This will operate as a barrier to the continue brain drain of young people who leave their roots due to the absense of new jobs and prospects for their life. The implementation of a Cult2Routes project will highlight the hiking and cultural routes as well as the magnificent natural environment offering complete information to the visitor not only about the Routes but information about the tourist services, alternative activities, naturalism, living experience tourism. Rehabilitation works in small scale will take place in specific cultural assets in Tepelene and Nestorio Municipalities in order to save and preserve the cultural assets which is the true evidence of the history and the traditions in the broader area. Cult2Routes follows a holistic approach for highlighting and promotion of natural and cultural assets and leveraging the visitors’ tourism experience.